What is Jiguang Operation
As mobile internet traffic dividends peak, enterprises face new challenges: how to activate and retain users acquired through costly marketing and reduce wasted traffic. The shift from broad operations to refined operations has become inevitable.
Jiguang Operation is a refined operations solution for existing users, focused on improving marketing conversion and efficiency. It is used for data analysis, scientific marketing decisions, and refined operations, and can significantly improve conversion in marketing and operations scenarios.
Do You Have These Pain Points?
Scattered Operation Channels
Large numbers of customers are spread across websites, mini programs, offline stores, official accounts, apps, and social platforms. It is difficult to integrate operations across channels and achieve refined reach.
Low Product ROI
Products developed with significant effort and cost—how can the right product be recommended to the right person at the right time? Intelligent recommendation can increase product sales.
Difficult Customer Journey Management
Identifying customer lifecycle stages and providing personalized service and value is key to improving conversion and retention. How can customer journeys be identified and managed intelligently and automatically?
Difficult Marketing Campaign Launch
Long development cycles, high operational cost, and difficult conversion tracking—how can flexible, powerful, and fast automated marketing improve operational efficiency?
Wasted Existing Customers
As traffic dividends disappear, new customer acquisition costs keep rising, but there is a lack of refined, automated, and intelligent tools and strategies for large existing user bases.
Difficult User Asset Management
Enterprise digitization spans self-built platforms, third-party platforms, and social platforms. How to build a unified user identity system, enable multi-source data linkage, dynamic updates, and data value production to support intelligent marketing?
Value of Jiguang Operation
Intelligently insight into user lifecycle, create personalized, automated, and intelligent operation plans for every user, improve user experience and guide marketing journeys, and achieve operation plan goals.
Customer Journey and Insights
Intelligently identify customer lifecycle stages. Based on Jiguang marketing scores, network-wide data, and visual rule selection, precisely target audiences and visually insight into audience characteristics and preferences.
AI Audience Prediction
Predict potential audiences intelligently. Intervene with operation actions in advance for potential users to prevent silence, prevent churn, and drive conversion.
Marketing Operation Plans
Set trigger reach plans for each audience in 4 steps. Supports scheduled plans, recurring plans, and trigger-based plans.
Intelligent Execution
The system automatically executes tasks according to operation plans. AI copy improves click-through rate; intelligent timing improves delivery rate.
Omnichannel Reach
Supports app notifications, SMS, 5G messages, DingTalk, life accounts, mini programs, official accounts, email, and more.
Effect Analysis and Intelligent Improvement
Plan goal achievement analysis, channel send and click analysis, automatically generated improvement suggestions, and intelligent reach strategy optimization.
Advantages of Jiguang Operation
Network-wide Data Advantage
Jiguang Operation has massive network-wide data. Through privacy computing frameworks, data advantages can be applied compliantly to portraits, tags, marketing scores, AI prediction, and more to serve marketing conversion.
AI Algorithm Advantage
Based on network-wide data plus in-app precise behavior data, Jiguang AI models have been applied for years in finance, FMCG, and internet finance. Models are continuously improved and tuned to quickly improve prediction quality for customers.
Reach Channel Advantage
JPush, JSMS, email, and message hub are highly recognized Jiguang products. Operation Growth supports 8 channel types and 20+ service protocols with high-quality delivery, reach analysis, and loss analysis.
Private Deployment Advantage
Operation Growth supports private deployment. With absolute enterprise data security and policy compliance, the privacy computing framework still provides Jiguang network-wide data advantages for marketing conversion goals.
