Label System
Labels are user tags and differentiated group evaluations created by defining label rules based on customer business behavior data and business operation experience.
Operation personnel can use labels to perform differentiated marketing for customers with different characteristics, improving marketing ROI, increasing business conversion rates, and reducing customer churn.
Label System Description
Go to Marketing Center -> Label System to view all label groups, basic label information, label user distribution, and historical data.
Label Group Management
Filtering by label name/display name is supported.
Creating new groups is supported, with up to two levels of groups.
Groups can be dragged directly to adjust their position. If the dragged group contains subgroups, it cannot be placed under a first-level group.
Click More for a custom group to create labels, add subgroups, edit names, delete groups, and perform other operations. Default groups only support creating labels.
After a first-level group is deleted, all second-level groups under it are also deleted. After deletion, all labels under the group will be transferred to Default Group.
- Click More for a label to edit or delete it. Editing supports modifying the label display name, label group, label status, and introduction.
- Labels can be dragged directly to any group.
Basic Label Information
- Basic information displays the label creation method, data type, label type, calculation mechanism, availability status, and label rules.
- Creation method: custom label values, basic metric values, first/last feature, event preference attribute, behavior distribution result, and import creation methods are supported.
- Data type: the data type of the value, including string, numeric, collection, date, and other data types.
- Label type: displays the type of the label.
- Dynamic label: a label that is calculated routinely.
- Static label: a label that is calculated only once.
- Calculation mechanism: displays the calculation mechanism of the label, such as calculate once, once per day, once every week on X, or once every month on day XX.
- Labels with completed calculation support editing, recalculation, and deletion.
Label Value Distribution
Label value distribution shows the number of covered users and audience proportion in each score interval.
- At position 1, you can select the data display method.
- Three chart types are supported: bar chart, column chart, and donut chart.
- Selecting the number of interval items to display is supported, with up to the top 50 items.
- At position 2, select the sorting method for data display. Descending display by number of users and label value is supported.
- At position 3, click Export Data to download detailed data.
Historical Data
- Filtering by label value and date is supported.
- Click Export Data to download detailed data.
