How Jiguang Portrait Solves Problems

Build a 360-degree holographic user portrait system. Based on Jiguang's massive mobile terminal data, it analyzes users' online and offline behavior, builds a multidimensional, accurate, and timely holographic portrait system, and provides services through open APIs.

User Tags

Visualize the distribution of audience user characteristics and behavior characteristics. Obtain user group portrait information from multiple dimensions and perspectives, and analyze user group portraits.

• Custom tag values: customize the name and value rules of each tag value, and assign corresponding tag values to users who meet the conditions.
• Basic metric values: use the number of times a user completes an event or other metric statistics as tag values.
• First and last characteristics: use the time when a user first or last completed an event, the number of days from today, or other attributes as tag values.
• Event preference attributes: group and sort events completed by users by a certain attribute, and use top-ranked groups as tag values.
• Behavior distribution results: use the number of days or hours in which users completed events within a specified time period as tag values.
• Import creation: use calculation results from uploaded files as tag values to label users.

User Portraits

Visualize the distribution of audience user characteristics and behavior characteristics. This makes it possible to obtain user group portrait information from multiple dimensions and perspectives and perform user group portrait analysis.

Jiguang Tags

Help enterprises build user portraits and tag systems with data, enabling refined operations and precision marketing.

• Demographic attributes: describe objective basic user information, such as consumption preferences, income capability, and consumption level.
• Device attributes: basic parameters of users' network terminals, including but not limited to terminal type, brand, carrier, and other attributes.
• App preferences: describe users' online behavior, covering travel, games, lifestyle, social networking, and more.
• Offline behavior: gain insights into users' visit preferences across industries, brands, travel, and other scenarios.

Jiguang Portrait

Use tags to portray user characteristics more comprehensively and three-dimensionally, building a tag system that helps enterprises achieve refined operations and precision marketing.