What Is Jiguang Portrait?

Introduction to Jiguang Portrait

As the internet growth dividend fades, customer acquisition costs continue to rise, operation-driven growth becomes weaker, and the overall market traffic dividend comes to an end. Enterprises want higher ROI, lower costs, and higher efficiency. They often have shallow understanding of new customers, existing customers, and churned customers, resulting in low operation efficiency. They also lack massive data and modeling capabilities, which leads to low tag coverage and accuracy.

Jiguang Portrait aims to help enterprises build user portraits and tag systems with data, enabling refined operations and precision marketing.

Do You Have These Pain Points?

Lack of Full-Domain Data

Data sources are single, data is not comprehensive or three-dimensional enough, and public-domain data is lacking.

High Traffic Cost

Against the background of the disappearing traffic dividend, traffic costs are rising, and enterprises want higher ROI.

Difficult User Portraits

In marketing delivery and operation growth, inaccurate audience selection directly leads to unstable results.

Difficult Tag Generation

Data sources are fragmented, governance is difficult, and high-quality tag modeling cannot be carried out.

Advantages of Jiguang Portrait

Flexible and Simple

Provides multiple tag creation methods. Users can perform visual operations on the tag production interface and flexibly produce required tags.

Accurate Data

Stable proprietary data, multi-end full-domain data recognition, integration, and connection ensure accurate and stable trends in data source metrics.

Deep Insights

Rich data tags cover basic attributes, device attributes, industry tags, app preferences, and statistical tags, comprehensively portraying user interests and characteristics.

Fast Data Updates

The automated data algorithm platform ensures routine data updates and extremely fast API responses.