Terms
Last updated：2023-02-21
Terms
Basic Terms
| Term | Meaning |
|---|---|
| Project | The highest business isolation unit in Operation Growth. Business data and user data are isolated between different projects. |
| appkey | The application ID that can be integrated into an Operation Growth project. Currently each project supports adding only one application. APPKEY can be used for Android, iOS, Web, Mini Program, Official Account, HTTP API, and other platforms. |
| Master Secret | Used with AppKey by developers when calling Jiguang service APIs for authentication. Keep the Master Secret secure and prevent leakage. |
| Data Source | The source from which Operation Growth obtains data, used to support operation growth features, data collection and reporting, and other business scenarios. Includes Android, iOS, Web, WeChat Mini Program, WeChat Official Account, and HTTP API. |
| Reach Channel | Six channel types, each with its own service protocol: |
| Contact Method | Used to send reach messages and identify where users receive reach messages. Each user can have multiple contact methods for each reach channel. |
| User Identifier | Any field that can be used to distinguish user identity. Custom creation by users is supported, such as loginID, ID card number, faceID, device ID, WeChat openID, phone, OAID, IDFA, and so on. |
| Device ID | The device identifier ID of an end user based on APPKEY. |
| CUID | The unique user ID of an Operation Growth product project. |
Metadata
| Term | Meaning |
|---|---|
| Meta Event | The most basic event in the Operation Growth platform. It is an original event that can be traced directly in code, such as login, registration, browsing, and clicking. |
| Virtual Event | One or more meta events are split and combined through certain logical relationships into a virtual event, making it easier for users to manage and view common composite events, such as purchase (place order, pay) or loan product settlement (repayment, loan settlement). |
| Event Property | Occurs together with an event and represents the event, scenario, characteristics, and related information. |
| User Property | Records user status and characteristics, such as gender, age, birthday, and so on. |
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