Lifecycle

Lifecycle refers to the time from importing target expansion users to user churn. The whole process includes the import period, growth period, maturity period, silent period, and churn period. During the operation cycle, operators can analyze users' behavioral characteristics within the lifecycle and try to extend this cycle as much as possible, thereby maximizing business value.

Applicable Scenarios

• Monitor new users and active users every day, and quickly locate the causes that affect DAU.
• Create operation plans to push messages to new users and active users, improving user stickiness.
• Based on user insights, analyze the behavioral characteristics of silent users and churned users, and create operation plans to push recall messages to silent users and churned users.
• Save user segments according to funnel analysis, path analysis, and retention analysis results, and push targeted messages to users with different behaviors.

Preset Audiences

Go to [Operation Center] - [User Segmentation] - [Lifecycle]. Six preset audiences are displayed according to different lifecycle stages: target expansion users, new users, active users, silent users, churned users, and app uninstalled users. Some preset audiences are further divided into precise audiences and potential audiences.

• Precise audience: an audience range precisely defined based on condition rules such as labels and behaviors.
• Potential audience: the current precise audience is used as the positive sample, and the potential audience range is predicted among all users.

  Time Dimension Description

1. Click the custom button on the right.
2. Select the default lifecycle time dimension. For example, after selecting "14 days", [Active Users] takes users active within the "last 14 days".
3. Select the time used to define churned users. "60 days" or "90 days" is supported.

   Target Expansion Users

   Using valuable users + active users as target characteristics and all Jiguang users as the audience scope, AI algorithms predict the user group for target expansion. Click "Jiguang Alliance" to import target expansion users through Jiguang Alliance and increase the number of new users.

   • Calculation rule: calculated once in the early morning on the 1st day of each month.
   • The audience cannot be edited or deleted.

New Users

Taking "14 days" as the selected lifecycle time dimension, the precise new audience refers to the set of users whose [APP Registration] count is greater than 0 in the past 14 days.

• Calculation rule: no AI prediction. The insight service is executed every Monday, and precise segments are calculated once a day.
• The audience cannot be edited or deleted.

Active Users

Taking "14 days" as the selected lifecycle time dimension, the precise active audience refers to the set of users whose [APP Launch] count is greater than 0 in the past 14 days.

• Calculation rule: the insight service and AI prediction are executed every Monday, and precise segments are calculated once a day.
• The audience cannot be edited or deleted. Potential active audiences are audiences predicted among all users in the Jiguang system by using active users as positive samples and uninstalled users and churned users as negative samples.

Silent Users

Taking "14 days" as the selected lifecycle time dimension and "60 days" as the churned user definition, the precise silent audience refers to the set of users whose [Launch APP] count is equal to 0 in the past 14 days, excluding users whose [Launch APP] count is equal to 0 in the past 60 days.

• Calculation rule: the insight service and AI prediction are executed every Monday, and precise segments are calculated once a day.
• The audience cannot be edited or deleted. Potential silent audiences are audiences predicted among all users in the Jiguang system by using silent users as positive samples and uninstalled users and churned users as negative samples.

Churned Users

Taking "60 days" as the churned user definition, churned users refer to the set of users whose [Launch APP] count is equal to 0 in the past 60 days.

• Calculation rule: the insight service and AI prediction are executed every Monday, and precise segments are calculated once a day.
• The audience cannot be edited or deleted. Potential churned audiences are audiences predicted among all users in the Jiguang system by using churned users as positive samples and uninstalled users as negative samples. Image to be modified

APP Uninstalled Users

The precise uninstalled audience refers to the set of users in APP uninstalled status provided by the data platform.

• Calculation rule: the insight service and AI prediction are executed every Monday, and precise segments are calculated once a day.
• The audience cannot be edited or deleted.

Image to be modified Potential uninstalled audiences are audiences predicted among all users in the Jiguang system by using uninstalled users as positive samples. Image to be modified

Create an Operation Plan

If you need to quickly create an operation plan using this user segment as the target audience, click "Operation Plan" for this user segment to create it. For details, see the document on creating operation plans.